East Tennessee Ford has just completed a floor to ceiling renovation of its showroom and sales floor, joining East Tennessee Dodge on the campus of the largest automotive sales lot in the county — conveniently located on N. Main St.
“We’ve made changes that really step-up the customer experience to provide better service,” said Brandon Letner, general manager for East Tennessee Dodge.
The newly renovated East Tennessee Ford showroom is now about twice the size as before. All new furniture and fixtures complete the facelift.
“We’re looking forward to having more space to better serve our customers,” said Michael Ament, manager of East Tennessee Ford. “We appreciate everyone bearing with us during these past three months of renovation and construction.”
The renovation is the latest effort to provide customers with a unique shopping experience at a dealership with the selection of a large, metropolitan dealer combined with a small-town feel.
“You don’t normally see a Chrysler, Dodge, Jeep, Ram and Ford store side by side, with this amount of road frontage, and this amount of inventory in a small town,” Letner said. “It’s a mini auto mall.”
East Tennessee Dodge offers an expansive inventory with about 320 new cars while East Tennessee Ford adds another 200 new cars. There are also about 330 pre-owned models on the lot.
“That’s an inventory of nearly 1,000 new and pre-owned cars and trucks on the ground,” Letner said.
Yet the dealership has remained committed to providing top-notch service in addition to its high-volume sales. In fact, it’s been named the no. 1 Dodge, Chrysler, Ram dealership in the district many times in the past year and half — that’s no. 1 among 68 dealerships.
“I don’t think people expect that kind of volume out of little ol’ Crossville, but I think we are able to do that kind of volume because we take care of our customers. Our owner loyalty is the highest in the district,” Letner said.
“We’re in a small town and have a small-town feel, but we do volume just like any metro store you could walk into.”
Both Chrysler, Dodge, Jeep and Ram and the Ford dealerships offer full service departments with factory-certified technicians able to serve all makes and models. At East Tennessee Dodge, an express lane provides customers access to oil changes without need for an appointment and a goal of having customers in and out with an oil change in under half an hour.
“We want customers to know that if you’re in a hurry and need a quick oil change, you can get the service here,” Letner said. “You can bring it to the dealer and get it done in a timely manner and less expensively. And, all your service records are documented, which is particularly nice if you have a new vehicle under warranty.”
The automotive family also owns the former Crossville Ford location where the body shop is in full operation and has expanded to meet the community’s needs.
“Our body shop manager has 30 years’ experience,” said Jon Buckner, service manager. “We offer a lifetime paint warranty and we work with all insurance companies.”
The body shop offers bumper-to-bumper bodywork, including structural inspections, collision repair, bumper refinishing, glass and windshield repair, headlight restoration and guaranteed color matching. Free written estimates are provided and they work with insurance companies to file claims.
A new feature at both East Tennessee Dodge and East Tennessee Ford is a complimentary café to serve customers while they wait for their car to be serviced or while shopping for their new or pre-owned automobile.