Home Instead Senior Care serving the Upper Cumberland is partnering with the Alzheimer’s Association in the Upper Cumberland as part of Memory Walk 2007. The Alzheimer’s Association Memory Walk is the nation’s largest event to raise awareness and funds for Alzheimer care, support and research. Held annually in hundreds of communities across the country, this inspiring event calls on volunteers of all ages to become champions in the fight against Alzheimer’s.

In Cookeville, the walk will be held Sept. 15 at Tennessee Technological University. Registration begins at 9:30 a.m., opening ceremonies begin at 11 a.m., and the Memory Walk will begin immediately following.

“We are honored to be a part of this effort to do what we can to help those affected by Alzheimer’s disease,” said Rob Brown, owner of the local Home Instead Senior Care. “Every day we see the individuals whose lives are severely impacted by this disease and whose families struggle to care for them. That’s why we are so pleased to be a part of this worthwhile project.”

Currently there are more than 5 million people in the U.S. living with the disease; by 2050, that figure is estimated to grow to as many as 16 million Americans according to the Alzheimer’s Disease Facts and Figures 2007, recently released by the Alzheimer’s Association. Proceeds from Memory Walk 2007 will support the mission of the Alzheimer’s Association to eliminate Alzheimer’s disease through advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Home Instead Senior Care is the world's largest and most trusted provider of comprehensive companionship and home care services for seniors. These services are provided through a network of more than 750 franchise offices located throughout the United States, Canada, Japan, Portugal, Australia, Ireland, New Zealand, Taiwan, Spain, the United Kingdom and Switzerland.

The company’s services are designed for practically any living arrangement where an older adult simply needs human interaction and help with day-to-day activities.

Nearly 200 Home Instead Senior Care offices throughout the United States are participating in Memory Walk 2007. All national team participants receive name and logo recognition for their partnership in the event.

“We are very proud of our participation as platinum National Team Members of the Alzheimer's Association Memory Walk,” said Home Instead Senior Care President Roger Baumgart. “We are excited about this opportunity to partner with such a great group that is working so hard to fight this terrible disease.”

For more information about the Alzheimer’s Association, log on to www.tnalz.org, and to learn more about Home Instead Senior Care log on to www.homeinstead.com.