Crossville Chronicle, Crossville, TN

October 16, 2013

Shadden Tire serving community for 60 years

By Bill Piecuch
Chronicle correspondent

CROSSVILLE — It's Friday noon and when most are having lunch, Shadden Tire’s customer center is buzzing with activity. While the firm is currently promoting its 60th anniversary, traffic in and out of the store suggests that the celebration is already in full swing.

Owner Wayne Shadden looks up as he finishes customer paperwork and asked if this particularly busy day. He thinks for a moment, smiles, and says, “You should have seen it yesterday.”

Wayne was has put in his time in a business his father started back in 1953. His entire family has worked here at one time or another. That includes his brother, sisters, and a bunch of relatives. “Yeah,” he paused as he began servicing another customer, “I guess you could say we love this business and the people we serve.”

Sixty years of customer service is not a random practice. It is an ongoing mission to serve and also intelligently educate and help customers be aware of their vehicle needs. The probe of customer needs is unhurried, precise, and understandable. As one elder gentleman waiting for his vehicle to be serviced said, “I always feel comfortable coming here.”

Shadden says that he and his associates want to do more to do more for customers than sell tires—they want to educate them. Representatives share a consumer tire guide that identifies tire type, tire width, aspect ratio, construction, wheel diameter, load index and speed rating. These findings pinpoint basic tire traits that enable choice of the perfect tire for their vehicle.

While representatives offer expert technical advice that leads to mechanical services, Wayne Shadden adds a bit of caution: “You know, we will never — never — overcharge or provide any unneeded services.” When the work is completed it will exceed customer expectations, he says. “And, when each customer is handed their keys we personally thank them.”

All automotive repair and mechanic services are performed by highly qualified mechanics. The mechanic shop works on numerous vehicles through the use of quality truck and car repair equipment. Vehicle service includes passenger car, medium sized truck, mini-van, or SUV. The company also serves off-road farm equipment on location.

Additionally, their repair shop is capable of servicing a variety of makes and models. Selecting the best tire brands and the best automotive service in Cumberland County has earned the firm the highest awards from ASE Certified auto service. Routine auto maintenance services or necessary car repairs can be scheduled by appointment at our auto repair shop today.

The company actively supports a variety of community efforts with both dollar and service investments. “We give about 250 to 300 free oil changes each year to different organizations and individuals,” Shadden said.

Shadden Tire Company has two locations in Crossville: 584 South Main near the Cumberland Medical Center and 2328 North Main Street near Wal-Mart. Check their website at www.shaddentire.com for more information and also some interesting promotional opportunities.