Crossville Chronicle, Crossville, TN

Area News

June 18, 2014

Chronicle brings home TPA Ideas awards

CROSSVILLE — The Crossville Chronicle brought home a number of awards from the Tennessee Press Association (TPA) Ideas Contest, including sweeps of best self-promotion of a newspaper and best Internet banner or tile ad categories.

Pauline Sherrer, publisher, said, "I am so proud of our entire newspaper staff, from the advertising and composition staff, to the editorial staff, circulation, classified advertising and bookkeeping departments, mail room/inserters and press room, for their hard work and dedication to promoting our local businesses in a first-class newspaper. We are thankful for the support of our local business and retail community for allowing us to serve the Upper Cumberland region both in the newspaper and online."

The TPA contest included more than 820 entries from 30 newspapers and were judged by the Arkansas Press Association.

The Crossville Chronicle took first, second and third place in the best self-promotion of a newspaper in the non-daily newspaper with 5,000 and greater paid circulation for the Spot on Advertising campaign and Readers' Choice publication. Other awards include: 

•Second place for best sales promotion for a retailer for McCulley Siding and Windows;

•First place, best black and white ad, Brownstone Day Spa;

•Second place, best feature page or pages, Breast Cancer Awareness;

•Third place, best feature page or pages, Spring Cleaning Time; 

•First place best 1/4-page or smaller ad, Villa Del Funk;

•Second place best furniture and/or appliance ad, Mayberry's Home Furnishings;

•Third place best subscription promotion idea, Big Holiday Savings; 

•First place, best newspaper in education promotion;

•First place best overall website;

•First place, best Internet banner or tile ad, Hospice of Cumberland County;

•Second place, best Internet banner or tile ad, Crossville Heating and Cooling; 

•Third place for best Internet banner or tile ad, First Cumberland Mortgage; and

•Second place for best niche publication, Medical Directory.

Advertising Director Becky Gilley said, "I'm so proud of how well our advertising and composition departments work together to plan and design effective, compelling advertising solutions for our clients."

The awards are based on advertising design, creativity and content promotion. In addition to offering a way to recognize outstanding work in advertising and promotion, the awards contest also allows newspapers to share best practices and discover new ideas or products that could meet client and advertiser needs. 

"It's a great honor to win," Gilley said, noting the Chronicle had been participating in the contest since it began in 1978, with the newspaper regularly bringing home awards from the event. "But it also helps us to better serve our clients with an array of advertising services and products, from print to online and special, targeted publications. We want to provide professional services that create effective ads that jump off the page or computer screen and get noticed."

The Crossville Chronicle is a tri-weekly newspaper, publishing Tuesdays, Wednesdays and Fridays, with an accompanying website, www.crossville-chronicle.com. The newspaper also publishes The Glade Sun, The Smoke Signals and an array of special publications throughout the year.

The Ideas Contest was established in 1978, with the contest proceeds supporting education programming costs for the TPA Advertising/Circulation Conference, as well as offering an opportunity for newspapers to showcase their best work and share ideas across the state.

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