Crossville Chronicle, Crossville, TN

May 1, 2013

Community Club recruits new Director of Marketing and Events


CROSSVILLE — Bob Weber, General Manager, and the Board of Directors of Fairfield Glade Community Club (FGCC) are pleased to announce that Mary Jo Paige will join the Club next month before Memorial Day as Director of Marketing and Events.

Mary Jo and her husband, Joe, have a second home on Watts Bar Lake and will be relocating from Clearwater, Fla, where she has enjoyed a 25-plus year career with several organizations that complement our lifestyle resort community at Fairfield Glade.

For 15 years, Paige held progressive positions at Bozell Worldwide (formerly Ellis & Diaz, Inc.), including her last four years as Executive VP, General Manager and Partner of the firm Ellis & Paige, Inc. Ellis & Paige developed highly effective marketing programs for golf course communities, real estate development clients and other key clients' new business platforms.

During the next four years, Paige developed and implemented marketing and advertising programs at The Plantation at Leesburg, resulting in developer build-out two years ahead of schedule. The Plantation is a resort-style, active adult golf course community where she conducted extensive competitive research, identified opportunities and developed unique campaigns targeting new retirees for the community.

Paige added real estate sales to her many skills – not only marketing but also selling homes at Southern Hills Plantation Club, a premier 1,000-acre, gated, Pete Dye golf course community. At Southern Hills, she developed a marketing program that targeted over 300 physicians practicing in the county. Recognizing her potential, Oak Hill Hospital soon recruited her to utilize her talents in their marketing and business development department.

We were fortunate to recruit Paige because her love of marketing communities surpassed her love of promoting hospitals!

Her skillset in industries specific to FGCC’s needs creates a synergy with our ultimate goal to become the best resort community in Tennessee. Watch for the announcement of a welcome reception in June, providing an opportunity for you to meet Mary Jo Paige.